BUS-FPX3062 Study Guide - Quiz Guide: Capella University, Energy Drink, Marketing Strategy

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15 Nov 2022
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Red bull is planning on releasing a new product line of energy drinks with a coffee flavor. The first three flavors will be cinnamon latte, cafe mocha, and blonde roast light. Red bull"s consumers are according to numerator predominantly between the ages of 18 to 34, both male and female, with an average to high income, and with preferences for sports participation or spectatorship. They are defined as young, independent professionals, with lofty aspirations (pafitis, 2020). Red bull is mostly focusing on the lower end of the age scale who have an inkling for new experiences and adventure. The new coffee energy drinks will have that capability to target these same individuals but also appeal to new audiences. Coffee has been around for centuries, and a majority of the older generations drink it every day. This fact will help captivate individuals who may not have been interested in other red bull products before.

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