PURPOSIVE COMMUNICATION Lecture Notes - Glocalization, Human Voice, Communication Apprehension

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18 Dec 2022
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The act of transferring information from one place, person or group to another. Elements of communication: context, physical - the place where communication happens, psychological - what communication brings to the inter actions such as your needs, desire, values, personality, etc, social - personal matter. It involves the relationship of the speaker and the listener: cultural this includes all the learned behaviors and rules that affect interaction such as body movements, sender/speaker. Who initiate the communication process: encoding. Communication models: a model is a visual representation of the communication process to understand clearly the roles of each element. Globalization - refers to the spread of the flow of financial products, goods, technology, information, and jobs. Communication and globalization across national borders and cultures. Practice of conducting business according to both local and global considerations: when global products or services are adapted to fit the customs, laws or preferences of a local market.