SS 2600 Lecture Notes - Microtargeting, Big Data

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17 Feb 2023
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Technology has had a significant impact on almost every aspect of human life, and political campaigning is no exception. In recent years, political campaigns have become more reliant on technology and data-driven techniques to reach potential voters. The purpose of this essay is to explore the impact of technology on political campaigning, with a focus on social media and data analytics. One of the most significant changes in political campaigning has been the use of social media. Social media platforms like twitter, facebook, and instagram have become essential tools for politicians to communicate with voters. These platforms allow politicians to share their message, connect with supporters, and reach out to new potential voters. Social media has also given politicians the opportunity to bypass traditional media outlets and communicate directly with voters, creating a more intimate connection between politicians and their supporters. The rise of social media has also given rise to new forms of political advertising.

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