DCOM506 Lecture Notes - Lecture 1: Hindustan Unilever, Ashok Soota, Outlook.Com
Document Summary
Generally, in most cases, vision is inherited from the founder of the organisation who creates a vision. Otherwise, some of the senior strategists in the organisation formulate the vision statement as a part of strategic planning exercise. Nutt and backoff identify three different processes for crafting a vision: Leader-dominated approach: the ceo provides the strategic vision for the organisation. This approach is criticized because it is against the philosophy of empowerment, which maintains that people across the organisation should be involved in processes and decisions that affect them. Pump-priming approach: the ceo provides visionary ideas and selects people and groups within the organisation to further develop those ideas within the broad parameters set out by the ceo. Facilitation approach: it is a co-creating approach in which a wide range of people participate in the process of developing and articulating a vision. The ceo acts as a facilitator, orchestrating the crafting process.
