SSEH2270 Study Guide - Midterm Guide: Spreading Activation, Semantic Network
4 Dec 2020
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Document Summary
Consciousness is king - common explanations of physical activity. I think i am going to do (intentions). I think i"m capable of doing (self-efficacy). If i do x, then i"ll get (outcome expectancies). There is variance in behavior that hasn"t been accounted for by unconscious intentions. Aware of the prime, but unaware of its influence. Prime does not reach threshold for conscious recognition. When something is presented for very short periods of time. Words on a screen for 32ms (e. g. , willing", forced", The most common explanation relates to spreading activation in the semantic network. The priming of one construct makes it (and related concepts) More accessible in the network/memory and more likely to be used for ongoing thoughts, feelings, and behaviour. Our memory is a network with certain concepts. Related in varying degrees to each other. An example - one of the most famous priming studies! Stereotypes associated with elderly activated by a scrambled sentence task.
