SSEH2270 Study Guide - Quiz Guide: Implicit Attitude
5 Dec 2020
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Ensure that most of the audience possesses response efficacy and self-efficacy. Manipulate response efficacy and self-efficacy so that both are high. Control group just got pics of food, no adversive pictures. Snack foods photo on screen with adversive pictures (overweight person, heart surgery, negative health pic) Can choose between snacks healthy/unhealthy after conditioning. = intervention group had greater preference to fruits to snack. Explicit not different between the two groups. Those with stronger pref for snack @ beginning of study. Evidence show that by presenting graphic images that we can induce some efficacy changes and behavioral changes. Dcp vs fcp taken on board by parallel process model study and extended it. = find why people might take 1 of 2 approaches. What determines the route taken to fear appeal is efficacy. What is considered now is efficacy operates in interaction with threat (composite of susceptibility and severity)
