SSEH2270 Study Guide - Midterm Guide: Systematic Review
5 Dec 2020
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= looking at people"s characteristics and adapt persuasive communication to suit those characteristics. = notion that we phrase messages with positive (approach orientation, gain/benefits) or negative (losses if don"t engage) There"s definitive evidence that we should tailor messages with physical activity. General trend that positive orientation wording is better = conclusion of systematic review. Or in between (it is a continuum) Attitudes changed as a function of central route. = tend to guide behavior better, last longer, resistant to counter persuasive attempts. Precursors to whether they follow c or p route = 1) ability to process and understand information. = likely to engage in careful consideration of central route. Elm helps explain consistent findings of tailoring. If have tailored ads, more motivated to process messages. We are more susceptible to argument quality. = people realize it because they observe it.
