COMS 203 Study Guide - Final Guide: George Gerbner, Tvnz 2, Marshall Mcluhan
22 Apr 2016
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Theory developed by aristotle: the theory that the art of speaking is an attempt too persuade others, to inform, or to motivate. Because of this, sometimes it can be seen negatively. As it is used to persuade people, in sometimes unethical ways. Aristotle presents three speech situations to the theory: There are three types of rhetorical proof provided to persuade audiences: logical, comes from a line of argument in a speech that appeals to the audiences sense of logic. Enthymemes an incomplete version of a formal deductive syllogism. Broad conclusions that invite the audience to fill in any blanks a. ii. This premise is whatever the audience can already deduce for themselves a. iii. Uses deductive logic/reasoning: examples used to draw a final conclusion from a specific argument/case, ethical proof, relies on the credibility of the speaker. a. i. High credibility is a source determined by: a. i. 1. Perceived intelligence: overlap of beliefs between speakers and audience. a. i. 2.
