[COM CO 101] - Midterm Exam Guide - Comprehensive Notes for the exam (28 pages long!)

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COM CO 101
MIDTERM EXAM
STUDY GUIDE
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TA Lecturer 10/15/2015 5:13:00 PM
The triple revolution
The internet
Social networks
Mobile technology
Technological Affordances
Walkie talkies
How do technological attributes of a platform defire, direct, and
limit its uses?
How do users engage
The internet
4 key properties
o persistence
o searchability previous to date
o replicability can take screenshots
manipulated
lose control once putting info online
o scalability tweeting at someone goes much further than just
the person you @
3 key dynamics
o invisible audiences
random people that do not follow you but still end up
seeing your tweets, etc.
o collapsed contexts
professional needs to be aware of when posting on
connecting social media
o blurring of public and private
really don’t have private lives online
Trevor Noah
New host of the daily show
Raunchy tweets in 2009
o Felt it wasn’t fair to hold comedians up to such political
knowledge
Network Effects
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Crucial to social networks
For every user, the value of the network matters
Free at the beginning because they need us
o Value of the network
Facebook
Technological features
o Pictures upload and view others “tagging”
o Birthdays
o Articles
Audience
What are we getting out of facebook?
o Keep in touch across the world
o Keeping up with people
o Liking and commenting
Some sort of social satisfaction
What does fb get from us?
o All of our information to sell it to advertisers
What is an Algorithm?
Determines what we see on our newsfeeds
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