COM CM 301 Study Guide - Final Guide: The Takeaway, Publicis, Wpp Plc

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 301
• Professor: Amy Shanler

Document Summary

Crisis management - an event or major problem that threatens the reputation of an organization. Issue vs crisis: issue may cause concern to stakeholders but crisis can quickly ruin an organization"s reputation; issues management is proactive, crisis management is reactive. Physical environment - disturbances in the environment. Natural disasters: tornado, hurricane, earthquakes: biological disasters: viral outbreaks, technological failures: recalls, how to handle: minimize damages that could happen, deal with immediate threat then go back to normal life. Human conflict: confrontation (strikes, malevolence, how to handle: open lines of communication but know when to stop communicating, understand stakeholders perspective, adjust behavior if grievances are correct. Management failure: mismanagement, skewed values, deception, misconduct, how to handle: communicate with stakeholders, get rid of whoever made the mistake, bring in third party for oversight. Planning before a crisis hits: conduct a swot analysis to determine what could potentially occur that would negatively impact the organization.