MKTG 330 Study Guide - Final Guide: Control Room, Digital Video Effect, Window Screen
18 Nov 2016
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Document Summary
Animation: the use of cartoons, puppet characters, or demonstrations of inanimate characters come to life in television commercials; often used for communicating difficult messages or for reaching specialized markets, such as children. Answer print: the final print of a filmed commercial, along with all the required optical effects and titles, used for review and approval before duplicating. Aperture: the opening in a camera that determines the amount of light that reaches the film or videotape. To a media planner it refers to the place and time that a target audience is ready to attend to an ad message. Audio console: in a sound studio control room, the board that channels sound to the appropriate recording devices and that blends both live and prerecorded sounds for immediate or delayed broadcast. Base art: the first image on an artboard on which an overlay may be placed. Bleeds: colors, type, or visuals that run all the way to the edge of the page.
