GEOL 1601 : Geol1601Exam1Review
Document Summary
Motives for personal adornment: sex differences (so that boys look like boys and vice versa, sexual attraction, status (designer clothing, what you wear, etc. , occupation, extension of self (we dress how we want to portray ourselves) Factors that slow down fashion changes: rigid class distinctions, example: middle eastern cultures; rich and poor, customs, isolation, fear. Factors that accelerate fashion change: democracy, abundance of wealth, leisure, sports, education, cultural contact, youth, social agitation, example: politics (the presidents" wife, technology. Clothing and culture: culture= all that man learns as a member of society, culture includes man"s dress (adornment, fad= short lived fashion. New product acceptance: awareness, interest, evaluation, trial, decision making, post-purchase evaluation. Ways to identify specific consumer groups: demographics- study of populations through statistical analysis of quantifiable fact, age and income, psychographics- study of the lifestyles of groups of people based on social trends, shopping habits, product preference, personal values. Communication: what does it tell others, 2.
