HUEC 4046 : TAM 4046 Exam 2
Document Summary
In present times, we can still see custom-made, but machine-produced luxury is now the common trend, this causes significant shrinkage of the crafts industry: today instead of small independent crafts shops, we have major luxury groups such as. Lvmh, gucci group, and richemont dominating the luxury scene. In the second half of the 20th century, luxury brands grew tremendously into global brands that have expanded/extended no only across borders, but across product categories as well. High quality: craftsmanship is all about handwork and manual labor, which produces a high level of quality that is not really perfect but unique and hard to replicate/reproduce, unlike machine-produced pieces that are standardized and identical. Creativity and strict control over production: creativity ensures an ongoing flow of newness, fashion houses produce at least two collections every year, highlighting new trends and designs. It is meant to create awareness and emotional interest.
