MC 2000 : MC 2000 Exam 2 Material
Document Summary
90% of all media consumed is owned and controlled by only six companies. Conglomeration: new twist on vertical and horizontal integration: many media outlets share a parent, large companies own many different types of media outlets. Conglomeration leads to consolidation of ownership: this basically accomplishes economics of scale, advertising is consolidated as well. Views of deregulation administration: positive: less government interference allows companies to grow, negative: less competition. Convergence: distributing content over several media technologies; occurs naturally when a conglomerate: digital convergence: rather than competing against it, other media and communication channels have converged with it. Media on-demand via push technologies, which leads to individualized media. Companies produce one product through a variety of media. 232 media executives control the information of 277 million americans. Weakens diversity of products (what the consumers are able to see) Bars new talent and ideas from entering the market. Tendency towards price fixing (ex: record labels driving cd prices up)
