MC 2000 : MC EXAM 2 Studyguide
Document Summary
Fin-syn prevented tv networks from producing content. Murdoch (head of news corp) & fox network fought to eliminated fin-syn. How is consolidation one strategy that media businesses use for respond to these problems: to remain competitive, media fragmentation- audience erosion, 1990"s: 3 major networks= 90, 2000"s: 3 major networks= 51% How does synergy facilitate the creation of a franchise: synergy: when the whole can function more greatly than the sum of the other parts, efficent product development (economies of scale, cross-promotional control. Rather than competing against, other media & communication channels have converged with it. Combines interpersonal communication with mass comm: watch then tweet about it. Media on-demand via push technologies; which leads to individualized media. Americans: what is bad about an oligopoly for capitalism, dampens competition (bad for the economy, weakens diversity of products, bars new talent and ideas from entering the market, tendency towards price fixing.
