MC 2525 : MC2525 Test 1
Document Summary
Coercion persuasion that involves choice not coercion. coercion is forcing someone to do something. Co-production of meaning that results when an individual or group of individual uses language strategies and/or symbols to make audiences identify with them variables, Ways in which there is a balance where true persuasion requires choice. you are presenting information/opinion to someone. you are giving them a choice to whether they want to take it or not. it"s not forceful. Another thing that"s important: notion of trust. you need to be trusted in order to be able to persuade someone. in order for a persuader to be successful is tu cultivate trust. identification, "im a catholic deer hunther, happy to be clinging to my religion" paul ryan, vp-candidate. Another way to create identification: us vs them. create antithesis. ridiculing the other side The digital landscape: mobile shift, most people will access internet through mobile device not pc. cheaper to buy a phone than pc.
