MC 2525 : MC 2525 Exam 2 Notes

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15 Mar 2019
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Material- actual tangible products- stories songs; produced by a culture. Non material- beliefs values behaviors; cluster them around a certain aspect of life; institutions; institution of marriage; of education. If you understand culture then you can use that understanding to shape and persuade a culture. The control of ideas is considered a source of power. What people know, what they believe in, and how they interpret the world have an important effect on their choices and consequently their actions joel spring. Determined by a small sub group that determines these beliefs. No mainstream or dominant culture that everyone buys into- lots of marginalized groups. Persuaders are constantly trying to bring people over to their side . Culture marked by subtle oppression rather than open conflict. Those dominated fail to realize they are oppressed. Says that there should be conflict because if the oppressed realize they are being oppressed then they should fight it.

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