MC 3010 : MC 3010 Exam 1 Review
Document Summary
What is public relations: chapter 1 and lecture notes. Understand and be able to explain: definition presented in class, purposes of public relations, what those definitions and purposes imply about what public relations professionals do, opportunities/challenges facing the field. The evolution of public relations: chapter 2 and lecture notes. Understand and be able to explain: value of investigating public relations history, phases and characteristics of the traditional model of public relations history, ethics and professionalism: chapter 3 and lecture. Pioneers in the field notes understand and be able to explain: Interacting factors that influence moral behavior of public relations professionals: research: chapter 5 and lecture notes understand and. Core values of the prsa code of ethics 2010. Pros and cons of licensing public relations professionals be able to explain: The ropes models of the public relations process. The value of research in the public relations profession. Primary research and kinds of research methods or techniques.
