MGT 3200 : Exam 1 TEST BANK
Document Summary
Citrus rush is a new semi-carbonated drink that is high in vitamin c and has all the other benefits of that gator drink bus tastes great. Is has a high market share in a high growth market and is profitable. This move was in response to the increasing pressure that was placed on the organization by peta. It costs however are increasing due to the skyrocketing costs of gas and jet fuel. Not occur: competitors resource cost are decreased, planning involves a basic dilemma between commitment and, flexibility in the changing plan, mars, inc. is involved in a number of businesses. Among the businesses are candies, snack foods, pet foods, main meal foods, hot and cold drinks, electronic auto-payment systems, and information technology services. In fact, he believed that the new blood (new employees who replaced old ones) helped infuse the company with new ideas, preventing a decline in the company.
