MKT 3401 : MKT 3401 Exam 3
Document Summary
Exam 3: categories of new products, types, new-to-the-world products: June 29, 2015: (or discontinuous innovations) creates an entirely new market and are the smallest category of new products, ex. : crounut: new product line, these products allow a firm to enter an established market, ex. : music: additions to existing product lines, these products include new products that supplement a firm"s established, ex. : decaffeinated ground coffee product line: improvements or revision of existing products, the new and improved product may be significantly or only slightly changed, ex. : instant coffee: these are existing products targeted at new markets or market segments, repositioned products, ex. : the process of getting a group to think of unlimited ways to vary a product or solve a problem: focus group, def. : the objective of focus group interviews is to stimulate insightful comments through group interaction: idea screening, def.
