MKT 3401 : Test 2 Marketing
Document Summary
Saturday nights: abita springs water family owned company in order to enter market sponsors a sporting event, use that platform to market their product, reasons companies get involved in sponsorship, name recognition, target market, drives sales. They went back and redirected it toward women and then the sales increased: advantage radio, advantage billboard, proven to be effective way to advertise, his friend wanted to compete against lamar billboard mega company. Billboard wants a tiny piece of big pie. You don"t have to beat every company it"s ok being a smaller company. Company became so successful and lamar bought the company from him: advantage newspaper, advantage circulars, advantage catalogs, product placement- new form of advertising. Gives 10 cents for every lid sent back: john hancock- promotes the boston marathon with money personal and tech. Bags and pictures with john hancock somewhere on them.
