MKT 3401 : TEST 1 In Class Notes
Document Summary
5 traits ensure ability to sell yourself: be creative, think about how to get things to work- think of another plan or route to get people to listen, think about ways to solve problems, ex. Steve jobs and iphone: aggressive, using creativity after you"ve been told no, not just anger, don"t be rude or mean. Default look that makes you appealing: 7% is judged according to the verbal arrangement of your message. Visual delivery: personal brand, how ppl see you and what ppl think of when they see you, either make or break your brand in a short soan of time, ex. Superbowl: pregame singing national anthem, halftime performance (ex. Jt and janet jackson: facial expression is most critical part of visual delivery, ex. Have to learn how to sit and react in a meeting. Jordan jefferson: media training, have a good default face, when you"re in the huddle, good ex.
