COM 275 : Powerful media effects.docx
Document Summary
Defining propaganda: working definition: planned use of communication to affect the mnds and emotions of a given group for a specific purpose whether military, economic, or political, strong negative and political connotations though used with advertising on occasion, sometimes distinguished as. Prediction based on a few small facts lecture 10 social cognitiuve theory triadic reciprocal causation thought and behavior are determined by behavior personal characteristics and environemental factrs distinctive human traits observational learning and modeling observational learning learn by watching actions of others modeling abstract modeling modeling creates both inhibirtory and disinhibotor effects priming occurs when media activates related thoughts stored in ones mind based on cognitive neoassociation. Mromaliatonm micro level four major levels: formation and change of opinion, cognitive effects, voter perception of political system, political behavior (voting) Message imparts new information about health risks, and behaviors that minimize those risks.
