BA 30310 Quiz: Foresight Quiz 1 Part 15
Foresight Quiz #1 Study Guide
Questions to Consider:
• Why do some companies stay focused on improvements to a core innovation to satisfy
changing customer needs rather than striving to discover the next breakthrough
innovation?
o Companies get stuck in the GROWTH TRAP
▪ easy to stick with something that is making you money and not taking on
any risk
o However, if companies are stuck in this growth trap, then they will never
differential themselves and obtain strategic advantage
• Why is it sometimes difficult to keep an open mind? What potential cognitive constraints
and biases should we recognize and keep in check?
• Why should business care about the 15 global challenges and the 17 sustainable
development goals?
o Having social and sustainability concern will bring better brand reputation and
perception
▪ People value a company who is dedicated to making environment and
societal changes
o Concern with the triple bottom line =
▪ favorable characteristic of a company
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