BA 30310 Study Guide - Quiz Guide: Digital Photography, Punctuated Equilibrium, Mobile Computing

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22 May 2018
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Foresight Quiz #1 Study Guide
Wild Cards (a/k/a Black Swans):
o Events that have a LOW PROBABILITY of occurring, but a HIGH IMPACT if they do
occur
Event is UNEXPECTED, but has SIGNIFICANT IMPACT
Summary of Patterns of Change:
o Change:
Comes at different rates (continuous or discontinuous) or over different
periods of time (short or long)
Resulting in a succession of eras (S-Curves, punctuated equilibrium, and
paradigm shifts)
Sometimes causing creative destruction
Yet, presenting both opportunity and risk
Questions to Consider:
Why do market leaders sometimes get caught off guard?
o Think about the example in which Microsoft did not foresee the profit potential
of Search and Mobile computing
deciding too late to enter the game
o Think about the example in which Kodak underestimated the potential of digital
photography
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