04:192:365 Study Guide - Midterm Guide: Brand Management, Federal Communications Commission, Column Inch
30 Oct 2014
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Industries healthcare, information technology, telecommunications, consumer packaged goods, retail, sports, finance, automotive, fashion: publics consumers, business-to-business, government, ethnic groups. Pr firm compensation: hourly rates, monthly retainers, reimbursed for expenses, may have annual contract with their clients. Pr firms advantage over in house depts: an objective view, credibility w/ management, easier to cut back if necessary, outside in point of view is also challenged, successful client relationships depend on free flow of information. Pr career path: entry level writer, specialist (media, research, projects, first level account executive, 2nd level sr. account executive, 3rd level account supervisor, management vice president/account manager. Pr firm executive: senior vp/account supervisor first level of executive levels. Components of an hourly rate: salary, benefits, overhead, profit, unbillable marketing expenses. Prsa data for pr compensation: highest salaries exist in agencies, entry level starts at ,000, sr. Writers average ,000: directors and vps of pr - ,000, avg. annual salaries. Top paying cities for pr professionals: boston - ,087.
