ECON 101 Study Guide - Final Guide: Insurance Fraud, Vertical Integration, Moral Hazard
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ECON 101 Full Course Notes
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Document Summary
Cost benefit principle: evaluate the full set of benefits and costs of any choice you face, and only pursue that choice if it yields benefits that are at least as large as the costs. Opportunity cost principle: the true cost of something is the most valuable alternative you must give up to get it. Your decisions should reflect this opportunity cost, rather than just the out of pocket financial costs. Marginal principle: break how many decisions down into a series of smaller, or marginal, decisions. {other choices, other people, other markets, other time} Your individual demand curve simply graphs your plans: the quantity you plan to buy, depending on the price, holding other things constant, following the core principles: Following the core principles: keep buying until: price = marginal benefit. Implies: your individual demand curve is your marginal benefit curve. Implies: a demand curve reveals marginal benefits: the theory of demand is the theory of marginal benefits.