MKT 407 Study Guide - Final Guide: The Digital Age, Customer Satisfaction, New Media
Document Summary
Regularities or patterns underlying creative ideas or products. For example, a keyboard that charges itself by typing, a gate that pumps water when you open in. Harness resources from the immediate environment to replace a component that fulfills a needed function of the product. Link two separate attributes in order to benefit from both. A step by step guide to smart business experiments. Experimentation is a cheaper alternative to analytics, and very important. Requires a control group and a feedback mechanism. Measuring behavior is much more useful than perception. The goal is not to conduct perfect experiments; it is to make better decisions. Customer satisfaction scores actually have little to do with stock performance. Your contempt really doesn"t matter, and it might even be better for companies to ignore problems than to spend money addressing them. Hard to quantify the cost of increasing customer satisfaction scores. Lowering price is the easiest way to increase customer satisfaction.
