COMM 289 Study Guide - Comprehensive Final Exam Guide - The Factory, Logic, Democracy
21 Nov 2018
School
Department
Course
Professor
Document Summary
Media and money: we don"t even fucking know, have to figure out the right question to pose. Came up with the first idea that you can make money by selling airtime to advertisers. It was clear that tv would be popular: rca released sets on market before fcc made decision, 1946 = only 6000 tv sets in use. System that was black and white, and would receive signals: fcc decided to stay with the b&w vhf set already in the market via vhf, not uhf, radio, 1920s and 1930s, radio programs divided into two kinds. Made no money: 50/50 split between programs, during the sponsored shows, advertisers were kings. Sponsor had to be okay with the program: tv inherits structure of radio, 1945-1955, advertising takes over all of tv. No such thing as an unsponsored show. The economy that was used to create weapons moves to creating goods.
