P R 305 Study Guide - Midterm Guide: John Dewey, Social Exchange Theory, James E. Grunig
Document Summary
Quizlets from alyssa: chapter 1 vocab , chapter 2 vocab , chapter 3 vocab , chapter 4 vocab , Pr practitioners develop, execute, and evaluate organizational programs that promote the exchange of influence and understanding among an organization"s constituent parts and publics. Pr is a strategic communication process that builds mutually beneficial relationships between organizations and their publics . He got women to start smoking during a time when it wasn"t popular. Good work understood implies ethics by the public . Organizations and their publics: publics can also be stakeholders. Adv = paid message space and time. Pr = earned space and time, owned content platforms. Marketing = focus on selling to consumers. Pr = serve org as well as its publics (here, there is paid media and they have a controlled message) What"s interesting - should be novel & unique. *****an ad itself can become news/pr; creates earned media attention.
