CCI 150 Final: STUDY GUIDE FOR FINAL EXAM
Document Summary
Key concepts from book -- chapter three, mass media literacy: Know, generally speaking, who/what owns most major media. Be able to identify the major ways media make money, both from the book and from lecture. Understand and be able to identify and recognize examples of the mass media models. The media must make money to stay in business. The media"s focus on narrower audience segments. this happens when the media companies shifted many of their products from seeking the largest possible audience to focusing on audience segments. Understand the difference between mass media and targeted media. Targeted media- a specific, narrow, audience targeted to elicit the highest responsiveness. Demassification- the media"s focus on narrower audience segments. Convergence- the media coming together, all types of mediums. Dr. sally mcmillan talked about the four schools in the college of communication and. Public relations is the relationships between businesses, media relations and managing websites.
