MARKETNG 305 Study Guide - Final Guide: Under Armour, Rolex, Ego Depletion
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My beliefs as a consumer about what other people might think of me when they see me using a certain product. To what extent a particular product is socially acceptable or not. To what extent i care about normative beliefs. To what extent do i care about what other people think of you. The first to fulfill all requirements wins. A color ad in a sea of black and white ads: complexity. Motion: peoples" brains are engineered to pay attention to sudden movements: complexity. The number of brands in certain market segments. How different brands in clusters are perceived to be. The need to face difficult challenges and overcome them. The need to improve yourself and reach your full potential. You want to earn a master degree to learn more. Under armour products that create better performance. Products that make you feel as if you have improved. I remember something, but i can"t remember who said it.
