ECON 111 Chapter Notes - Chapter 16: Monopolistic Competition, Product Differentiation, Demand Curve

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5 Jul 2016
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Econ 111: introductory microeconomics university of saskatchewan. Definition of monopolistic competition: a market structure in which many firms sell products that are similar but not identical: characteristics of monopolistic competition. Free entry and exit: competition with differentiated products, the monopolistically competitive firm in the short run. Each firm in monopolistic competition faces a downward-sloping demand curve because its product is different from those offered by other firms. If p > atc, the firm is earning a profit. If p < atc, the firm is earning a loss but p>avc. If p = atc, the firm is earning zero economic profit: the long-run equilibrium. When firms in monopolistic competition are making profit, new firms have an incentive to enter the market. When firms in monopolistic competition are incurring losses, firms in the market will have an incentive to exit. The process of exit and entry continues until firms are earning zero profit.

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