PSYCH238 Chapter Notes - Chapter 8: Organizational Identification, Norm (Social), W. M. Keck Observatory
22 Nov 2017
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Two kinds of dependence are information dependence and effect dependence. Effect dependence: reliance on others due to their capacity to provide rewards and punishment: group members desire the approval of the group. These circumstances promote effect dependence: managers have many rewards and punishments available (e. g. , promotions, raises, assignment of favourable tasks, effects available to co-workers include praise, friendship, and a helping hand on the job. Conformity to a social norm prompted by the desire to acquire rewards or avoid punishment: identification. Conformity to a social norm prompted by perceptions that those who promote the norm are attractive or similar to oneself. If someone is basically similar to you, then you will be motivated to rely on that person for information about how to think and act: internalization. Conformity to a social norm prompted by true acceptance of the beliefs, values, and attitudes that underlie the norm.
