SPCOM227 Chapter Notes - Chapter 6: Syntactic Ambiguity, Hasty Generalization, Sitcom
10 Aug 2016
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Ethos consists of high moral standards, intelligence, and other speaker character traits. Through logic (logos), emotions (pathos) and personal characteristics (ethos) Competence: knowledge of topic at hands, intelligence, good judgement, skill. Dynamism: perceptions of source"s confidence, activity and assertiveness. Followers pay more attention to leaders than leaders do to followers. Leaders must respond to conflicting demands of multiple constituencies. Leaders often feel pressure to treat organizational stars" better than peers. May seek to improve performance by communicating high expectations that turn out to be unrealistic. Following latest management fad can lead to gap between worlds and deeds. Leaders hired solely for technical competence may overlook importance of interpersonal skills. Self-presentation behaviours: use statements that reveal you are human with similar emotion, limitations and experiences as audience. Physical appearance and other nonverbal behaviours: dress appropriately for profession. Discover yourself: know yourself in order to lay foundation for consistent behaviour. Appreciate constituents: deep understanding of values, needs and desires of constituents.
