SOCI 342 Chapter n/a: Consumption, Gender & Ethnicity
Document Summary
Kate cairns and josee johnston, feeding the organic child": mothering through ethical consumption, journal of consumer culture 2013 13(2): 97- 118. organic child reflects the intersecting ideals of motherhood and ethical food discourse, whereby good" mothers are those who preserve their children"s purity and protect the environment through conscientious food purchases. At the same time the organic child represents a gendered burden for women, our participants negotiate the ideal in complex ways that involve managing emotions and balancing the normative expectations of motherhood with pragmatic demands. The idealized figure of the organic child not only works ideologically to reinforce gendered notions of care-work, but also works to set a classed standard for good mothering that demands significant investments of economic and cultural capital. This article examines the gendering of ethical food discourse by focusing on the figure of the organic child". Mothering in a neoliberal era: consuming to produce the precious child.
