MGM101H5 Chapter Notes - Chapter 1: Hear Music, Starbucks, Resource Allocation
25
MGM101H5 Full Course Notes
Verified Note
25 documents
Document Summary
Management is the art of getting things done through people: managers don"t just follow orders and relay them to their subordinates, a manager"s job is to give an organization/team a sense of purpose and direction. In the 1980"s, tim jones, the manager of a starbucks, brought in his own music and it was such a hit with the customers that he ran the idea by the. Ceo to sell music at their stores, which led to them selling cd"s today. For example, to implement the decision to expand starbucks" operations into online music, Howard schultz set up a separate unit within starbucks called hear music; placed an executive, Don mackinnon, in charge of that unit; and gave him the task of rolling out hear music in. Mackinnon, together with his unit, is thus responsible for implementing the strategy of growing starbucks" music business. (mgm 101 5)
