MGM101H5 Chapter Notes - Chapter 12: Psychographic, Mass Media, Business Marketing
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MGM101H5 Full Course Notes
Verified Note
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Document Summary
Markeing; process of determining customer needs/wants and then developing goods/services that meet or exceed these expectaions. Green markeing; markeing eforts to produce, promote, and reclaim environmentally sensiive products. Producion era: general philosophy of business was to produce as much as possible. Sales era: emphasis on selling, efort to persuade customers to buy exising products. Customer relaionship era: crm; process of learning as much as possible about customers and doing everything you can to saisfy them. Product; any physical good, service, or idea that saisies want/need. Test markeing; process of tesing products among potenial users. Deining the quesion and determining the present situaion: what problems or opportuniies are present, what the alternaives are, what info is needed, how to get the info. Environmental scanning; process of idenifying factors that can afect markeing success. Consumer market; all individuals or households that want goods/services for personal consumpion.
