SOC221H5 Chapter Notes - Chapter 5: Structured Interview, Laziness, A.D. Vision
Document Summary
Asks questions listed on a interview schedule: formalized script that must be followed closely. Read them in the same order in the same way to each person. Reduced error and ensured accuracy and ease in answers. Sources of error:wording, misunderstanding, lapses in memory, error in recorded information, biased. Measured variation = true variation + variation due to error. Intra-interviewer variability - interview isn"t consistent in asking or recording. Inter-interview variability - more than one interviewer = need consistency. Closed (limited choice in answers), closed -ended, pre-coded, or fixed-choice questions. Coding frame - ruled for assigning answers to categories in open ended questions. Interviewer effects - sex and race are key reactive issues. Train interviewers or conduct a pilot study (87) interview contexts. Focus groups - more common to have 1+ interviews. Adv: easy, more grammatically correct, more time (90) conducting interviews. Know the interview schedule off the back of your hand.
