PR 660 Chapter Notes - Chapter 20: Public Affairs Council

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

Public affairs is the specialization of pr that deals with building relationships between public policy and organizations. If you want to be successful as an organization, you have to understand and build relationships of public policy through collaboration with officials on the local, state, and federal levels. Organizations have to strategically differentiate their public affairs relationships from relationships between commercial activities or they don"t acknowledge how public policy activities reduce autonomy or efforts to succeed. It doesn"t mean you aren"t sensitive to public opinion, it"s just a factor in decision making. Definitions of public affairs focus this area on building relationships in the arena of public policy. Public policy affairs help organizations develop and maintain good, quality relationships with different kinds of publics who influence future things. Public affairs is the pr practice that talks about public policy and the publics that influence those policies. Public affairs applies to less communication activities than pr management does.