PR 660 Chapter Notes - Chapter 18: Public Relations Review

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

Public relations" transition to theory-based science: an endeavor. Arguments that are associated with asking if pr is a science has been a discussion that started a long time ago. This idea of pr as a social science started in 1978 following a pr assembly in mexico. Pr is a practice that is considered the art and social science of: Implementing planned programs of action that serve the organization and public interest. Academic journals like the public relations review, public relations quarterly, and the journal of public relations research, have become domains where a lot of research and ideas have been published. Organizations and pr divisions were established in academic associations during this period. The association for education in journalism and mass communication"s public relations. The international communication association"s public relations division. The national communication association"s public relations division. The central states communication association"s public relations division. The international academy of business discipline"s public relations track.