PR 660 Chapter Notes - Chapter 13: Character Assassination, Institute For Operations Research And The Management Sciences
27 Jul 2020
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Rhetorical heritage: meaning and the good organization communicating well. Many people have gained a more narrow and limited understanding of rhetoric. People have understood it as a deceptive and shallow statement to try and falsely manipulate and control something instead of as a thing used to debate and reveal fact, value and policy. Some people see it as saying things to people that they are willing to accept or want to know, instead of using judgements of knowledge, truth, and good reason. Courses in rhetoric and studies of rhetoric taught in this context refers to the strategic influence of communication within standards of ethics. As a discipline, it talks about he ways people can persuasively appeal to challenge and asset fact, value, and policy. It takes the fact that people deal with their personal lives through words and are influenced by other symbols that mean something to them. They form collective action by appealing to one another.
