POL SCI 164A Chapter Notes - Chapter 4: Ingroups And Outgroups, Minority Influence, Social Comparison Theory
10 Apr 2018
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Social norms play impor an roles in leading in individ al o conform o he majori y and abandoning personal beliefs. Gro ps are mo iva ed o es ablish niformi y in he gro p. Recen ly, research on impac of minori y infl ence agains a majori y in he gro p. Moscovici: arg es ha minori y can elici some opinion in he majori y by behaving a cer ain way. [93] asch"s experimen : ver ical line es where confedera es say he wrong answer. S rprising findings: 75% s bjec s gave a leas one incorrec response o conform. S bjec s did no (cid:343)see(cid:344) he lines as he same when hey were differen , b lacked he confidence in heir j dgmen and ass med o hers had some addi ional informa ion, or conformed no o be differen .
