ECON-221 Chapter Notes - Chapter 8: Average Variable Cost, Marginal Revenue, Profit Maximization

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Profit = total revenue total costs. To maximize profit, marginal revenue = marginal costs. Produce the level of output for which p = mc provided that p > avc. If p < avc at all levels of output, shut down and produce nothing. Law of supply: producers offer more of a product for sale when its price rises. Supply curves are essentially marginal cost curves and because of the law of diminishing returns, marginal costs curves are upward sloping in the short run. For every price/quantity pair along the market supply curve, price will be equal to each seller"s marginal cost of production. At every point along a market supply curve, price measures what it would cost producers to increase production by one unit. Applying the theory of supply: theory continue to expand output until marginal cost is equal to the price of the product. Incentive principle how producers respond to changes in incentives they face in the market.

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