COMM 200 Chapter Notes - Chapter 23: Intentionality
16 Dec 2016
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Document Summary
Mass society theory: the idea that average people are the victims of the powerful forces of mass media: the relationship between audiences and the media they consumed. Individual differences perspective: a specific approach to the idea of limited effects; concentrates on the. Social categories model: a specific approach to the idea of limited effects; concentrates on the limits posed. People actively seek to satisfy a hierarchy of needs. Once they have achieved the goals they seek on one level of the hierarchy, they are able to move on to the next level. Humans as active seekers blends into the idea and studies of how people consume mass communication. Fraction of selection: schramm"s idea of how media choices are made: the expectation of reward divided by the effort required. Maslow"s hierarchy of needs: self-actualization, ego/self-respect, social/belonging, security/safety, biological/physical. Parasocial interaction: the relationship we feel we have with people we know only through social media.
