COB 204 Chapter Notes - Chapter 2.2: Cost Leadership

• School: JMU
• Department: College of Business
• Course: COB 204
• Professor: johnkarabelas

Document Summary

Competitive strategy: a statement that identiies a business"s approach to compete, its goals, and the plans & policies to carry out goals. Strategic information systems (siss): provide a competitive advantage by helping an organization implement its strategy, goals, and improve performance & productivity. Competitive focus model: analyzing competitiveness: the threat of entry of new competitors, the bargaining power of suppliers, the bargaining power of customers, the threat of substitute products or services, the rivalry among existing irms in the industry. Value chain: a sequence of activities through which the organization"s inputs, whatever they are, are transferred into more valuable outputs, whatever they are. Value chain model: identiies points where an organization can use information technology to achieve competitive advantage. Primary activities: relate to the production & distribution of the irm"s products & services. Support activities: don"t add value directly to the irm"s products or service.