ACCT 2001 Chapter : Ch 4 Notes
Document Summary
Line-moves eye in one direction or another, used to section off space. Type- text being used as a shape/visual element. Scale- relative size of an element to another. Stroke- any line which makes up part of a letterform. Ascender-the lowercase character stroke which extends above the x-height. Counter-the negative space which is fully or partially enclosed by letterform. Serif-the short stroke extending off the main stroke of a letterform. Baseline-imaginary horizontal line which the body of characters are aligned. X-height- height of the body, minus ascenders and descenders which is equal to the. Lead the eye height of the lowercase x". Triad- three colors evenly spaced on the wheel. Monochramatic- uses single hue w/ tints(add white) and shades (add black) Additive- light rgb- digital media: film, tv, screens; 0-255. Subtractive pigments- cmyk- full color/process printing; 0-100 saturation-intensity of a color lightness-relative lightness or darkness of a hue.
