BIOL 1001 Chapter : BIOL 1001 Unit 4 Chapter 28
Document Summary
Values in relation to the 3 lenses: Looks at human interaction as a process of value negotiation and choice. Values are resources to draw from and use when attempting to persuade a public audience: history of 3 fields. Sophists earned money teaching the art of rhetoric to those willing to pay. Plato wanted to control rhetoric by making it only a tool for spreading truth, beauty, and goodness while banning all discourse that failed to reach that level. Aristotle believed rhetoric was useful in limited contexts of uncertainty and crisis where we had to made decisions without definite sciences to guide us. Book follows a more aristotelian interpretation by defining rhetoric as the art of use persuasive discourse as a means of addressing public problems before public audiences. Focuses on identifying how individuals and groups exchange and assign meaning to messages. Humans make sense of their experiences: 3. We make and follow rules with regards to our social interactions.
