CMST 1061 Chapter : Chapter 4 Message Communication Theory
Document Summary
Heir- person who becomes an owner of a business through inheritance or being given stake in a family business. Franchisee- people who buy, rent, or lease a prepackaged business. You need to make something (hightech) to make money. 70% of all new businesses fail in the first two years. Boundary: creating a place for your business in location and peoples minds. Resources: the money product knowledge ect that make up the business. Ethical dilemma: occurs when a person"s values are in conflict, making it unclear whether a decision we"re thinking about making is right or not. Behavior and relations are very related in the fact that your relations with people are important to start you business and to keep it going. Making unethical decisions will drive away customers, employees, and even future investors or buyer. Independent self employed: master a skill, work w clients. Small business owner: classic, maintain livelihood by offering well-
