ECON 2000 Chapter : Chapter 6 Econ Notes

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15 Mar 2019
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Total utility and marginal utility: utility = satisfaction, total utility-the total satisfaction one gets from consuming a product, marginal utility- the satisfaction you get from the product above and beyond what you have consumed up to that point. The principle of diminishing marginal utility- states that after some point, the marginal utility received from each additional unit of a good decreases with each additional unit consumed. As additional units are consumed, marginal utility decreases, but total utility continues to increase. When total unity is at a maximum, marginal utility is 0. Beyond this point total utility decreases, and marginal utility is negative. According to the basic principle of rational choice people spend their money on those goods that give them the most marginal utility per dollar. Basic principle of rational choice - states that people spend their money on those goods that give them the most marginal utility per dollar.

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